Article Summary

I chose to do this article summary on one a blog post that was more compelling than my local paper. It was called: The Future of Media: Radio by Celia Farber (http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=91573). In the article, Celia talks about the radio that was, and what it has become. She cites Vince Gardino saying that radio used to be innocent, and now it's just a big bully.

She predicts that the future of media will be something called "a media station." She describes it as "Radio, TV, magazine, and newspaper all rolled into one." This description she offers matches perfectly with what our book calls "The Mutation of Broadcasting" as stated on pages 217 and 218.

From the article, she makes the implication that as radio changes to fit its role in society, Radio had "lost its soul." It makes sense, because when radio started it was the primary entertainment in the world. Now, radio is a gentle companion that goes with us everywhere. She states that the way in which we receive radio is the only thing that will change (AM to Satellite).